Our Story

 

We are a group of college students studying Kinesiology. We are interested in the phenomenon of health and beauty trends. We specifically found ourselves interested in what attracts people to health and beauty trends and the multi-billion dollar a year industry that surrounds the psychology that drives it.  We are fascinated with how many people call themselves health and beauty experts and what it is that makes people so willing to trust these supposed “experts” and their advice despite any real expertise on the subjects they give advice about. From the health, beauty, diet, and exercise advice they give we set out to find what it is that attracts us as a society to these trends; Why we trust these self proclaimed experts and their advice and where this information originates. Together we tried to find some of the most popular fads to determine if they were based in fact or if they are destined to fade like other fads.    .